MBA in Marketing Management

Program Overview

The program teaches skills you use in any field. You learn skills such as mathematics, communications, analytical, and, of course, management. A marketing manager knows so much that they can go to many different companies and not do the same job.
More than simply advertising, marketing is about discovering a company’s message and delivering it to a target audience in an engaging way. Marketing can also mean managing an individual’s public image or helping businesses connect effectively with other businesses.
This program provides a comprehensive and hands-on approach to applied market research and the interaction between marketing research decisions and marketing management decisions.

Benefits of Studying MBA in Marketing Management

The program develops skills in business development, advertising, and marketing. These are some of the skills required for leadership positions. Moreover, technological enhancements have made marketing central to every organization, creating an innovative mix of marketing job profiles.

Hone Your Marketing Strategy Skills

Marketing is a highly strategic practice. You must understand consumer behavior, how to target that behavior and how to position your product or service as the solution to a consumer’s needs. An MBA in Marketing will help you hone those strategic skills that create an effective marketer. You will learn how to better evaluate the needs of your target market and how to effectively present your product or service as a solution to those needs. Knowing how to do so will make you an in-demand professional.

Hone Your Analytical Skills

Strategy skills are important, but so are analytical skills. As a marketer, you will need to be able to analyze consumer behavior, both online and offline, and the data that comes from market research. Using data, you will need to be able to create a plan to reach those consumers, improve your brand’s image and increase revenue through improved sales. These are key skills to be effective in marketing, and they are a strong focus of an MBA in Marketing degree program.

Hone Your Communication Skills

Communication is one of the most important soft skills a marketer can have. You will need strong verbal and written communication skills so you can convey the benefit of a product or service to the people within your organization and your target market. The projects and papers completed in an MBA program will help you hone those skills, allowing you to convey concepts effectively to the people who will help you sell your product or service.

Develop Leadership and Management Skills

A main focus of any MBA program is leadership and management skills. You are training to be a leader in business, and your classwork will teach you how to do this as effectively as possible. these programs will look in-depth at leadership theories and styles. From transformational leadership to servant leadership, you will learn what works and what does not for challenges in business. You will learn your strengths as a leader and how to adapt those to the needs of the people you lead. If you have areas of weakness in your leadership skills, you will be able to develop those more fully.

Gain Insight into the Global Market

When you work in business, you become part of a global market. The connections you build within your professional network will be from many different parts of the global economy. This, in turn, can help you learn about consumer behavior and needs worldwide.

Stimulating Daily Challenges

The world of marketing is highly complex. You must be able to problem solve and change direction quickly when the demands of the market change. The stimulating daily challenges you work through in your MBA program will help you handle these daily challenges in the workplace. For example, on any given day, you may be asked to perform or analyze market research, have your hand in content marketing or work on your brand communication goals. All of these are challenges that you will learn how to tackle well when you have an MBA.

DURATION

12 Months

LANGUAGE

English

FORMAT

Campus/Online

INTAKE

Monthly

Teaching Approaches

This program explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. The student will develop a variety of useful skills in the areas of brand management, advertising, and consumer research. The course also addresses contemporary trends and issues, including the role of new media and technological advances.
The program provides a comprehensive and hands-on approach to applied market research and the interaction between marketing research decisions and marketing management decisions. The student will be exposed to a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies.

PROGRAM OBJECTIVES

The program aims to expose students on the importance of future marketing and seeks to provide in depth knowledge on analyzing, planning, and implementing strategic marketing, exploring new ideas in marketing planning and its outcomes. It is designed based on the premise that marketing is dynamic and hence one needs to learn about how to develop a long-term marketing plan
.
With so many potential benefits, the skills gained in a marketing MBA program make sense. From learning how to be an effective manager to understanding market research and analytics, these are skills that translate well into real-world business challenges.

Program Structure

The program of MBA in Project Management consistes of 12 courses.

The study proceeds as follows:

ٍٍ9 Standard core courses.
3 Program specialization courses.

Standard Core Courses

Manager Development
Organizational Behaviors
Leadership
Human Resources
Supply Chain
Accounting & Finance
Project Management
International Business
Strategic Management